WATConsult bags ORM and Social Listening mandate for OLX Autos

WATConsult, the hybrid digital agency from Dentsu Creative India, has bagged the Online Reputation Management and Social Listening mandate for OLX Autos after a multi-agency pitch.

As per the mandate, WATConsult’s Mumbai office will be in charge of monitoring, listening, responding to queries and reporting to users online for OLX Autos.

“We are excited to have WATConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey & reputation. We look forward to elevating our customer service and the overall platform experience through this engagement,” said Siddharth Agrawal, Country Head, Marketing, OLX Autos.

Commenting on the new account acquisition, Sahil Shah, Managing Partner, WATConsult said, “This addition solidifies our already strong offering on auto clients. OLX Autos being a new-age digital-first brand, just resonates very well with our own go-to-market at many levels. I welcome OLX Autos to our esteemed list of clients and look forward to a great partnership with them.”

According to Heeru Dhingra, CEO, Isobar India group, “We are delighted to have OLX Autos on board. The brand has fared remarkably well in recent quarters, and social listening will be critical to its future success. Our team is well-equipped to provide the necessary skills; and we are very much looking forward to assisting them on this journey.”

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