On its 21st Raising Day, Tata Power Delhi Distribution (Tata Power-DDL), announced a brand refresh to a new brand philosophy ‘Towards a Greener Tomorrow’.
The company said that with the new identity, the brand will focus on sustainability, green power, and increasing the percentage share of green energy in the energy mix.
The company wrote in a statement, “‘With you Non-Stop’ was not just a phrase or a service we deliver, it was and is our way of life at Tata Power- Delhi Distribution Limited. It was not limited to ensuring power supply to households, it was also a hope for building a better future, focused on empowering the lives of stakeholders and the society at large by ensuring round-the-clock services, while striving to achieve excellence. ‘Towards a Greener Tomorrow’ is a new age promise to the customer of today. It focuses on three pillars- environment, community awareness, and culture building.
“Our transition from Power to the People, to With you Non-Stop to now ‘Towards a Greener Tomorrow’ is a promise of a new beginning. This 21st Raising Day, we usher into a new era of change that is second to none. Electricity customers have become more informed and connected over the years. With the advent of new-age mediums (digital), the power lies in the hands of the customer. Today, customers can not only consume energy but also generate their own energy. Our new brand promise is a renewed commitment to provide not only reliable and affordable power supply to all our customers but also increase access to green energy, along with convenience and control through value-added services, said Ganesh Srinivasan, CEO, Tata Power Delhi Distribution.
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