Tata Play Binge onboards hoichoi to offer a bouquet of Bengali entertainment

Content distribution platform Tata Play has added its 13th OTT platform, hoichoi, to Tata Play Binge.

The integration carries forward Binge’s objective of providing users access to content from across all OTT platforms in multiple languages, as well as easing the process of content discovery.

With the incorporation of SVF Entertainment owned and maintained hoichoi, users will have access to a library of movie titles and 100+ original series in Bengali. Enabling a wider audience appeal, the key shows are also dubbed and presented in Hindi.

The bouquet of content can be enjoyed with subtitles through large-screen connected devices - Tata Play Binge+ Android Set Top Box and Tata Play edition of the Amazon FireTV Stick, along with Tata Play Binge mobile app and the website www.TataplayBinge.com.

Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Entertainment in the digital age is breaking barriers of language and borders, leading to a widened horizon for content discovery. This allows viewers to choose their titles basis storylines, and not restrict themselves to language or region. With this partnership, we aim to take hoichoi’s vast Bengali movie and original series collection to whole of India and diversify the watch preferences of the viewers.”

Vishnu Mohta, Co-Founder, hoichoi, said, “As a brand, hoichoi always aims to provide quality entertainment across the nation and globe and to as many people as possible. This partnership with Tata Play Binge takes us a step closer to that goal. With this collaboration we can reach a wider audience and have our content on a platform that traverses across language barriers, and we are glad to be doing this.”

With this, hoichoi joins the band of 12 OTT platforms on Binge like Disney+ Hotstar, Zee5, SonyLIV, Voot Select, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, Epic On and DocuBay.

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