Socxo and Xoxoday partner to power-up a global rewards and redemptions engine for brand advocacy

Cloud-based brand advocacy platform Socxo has announced a strategic partnership by integrating its brand advocacy platform with Xoxoday Plum.

Xoxoday is a fintech SaaS with rewards, incentives, and loyalty products. Xoxoday Plum helps automate rewards, incentives and payouts programs at a global scale with multi-lingual, multi-currency, and multi-region capabilities.

This partnership enables rewards and redemption experience for Socxo’s global customers through Xoxoday’s technology infrastructure and helps Socxo drive value for its users.

Socxo’s brand advocacy platform helps corporates to design and implement their brand/employee advocacy programs and power up organic reach to their content and social marketing initiatives. It offers a ‘comprehensive content and user experience’, right from AI-enabled content discovery/curation/ publishing and end-user engagement, content sharing, gamification, leader boards, extensive analytics.

Now, with this integration with Xoxoday, Socxo will also offer a rewards and redemption experience at a global scale.

Sudarsan Rao, Co-Founder of Socxo, said, “We are excited to join forces with Xoxoday. The initial years of our Brand Advocacy product experience covered the back end of the spectrum of designing the advocacy program, enabling content management, and creating activity points to engage the users. With this integration with Xoxoday Plum, our customers and their users can view global reward options and redeem their points with a single click. Socxo is now the first platform in the Brand Advocacy space to offer a fully integrated product from concept to implementation.”

Manoj Agarwal, Co-founder, Xoxoday, said, “Xoxoday’s product suite is designed to make business growth stories rewarding by enabling organisations to engage with and motivate their key stakeholders – employees, channel partners, and customers. We are excited about being an integration partner with Socxo to facilitate organisations to reward brand advocacy through a programmatic and engagement-driven process.”

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