Rediffusion wins Garden Vareli's creative, digital and media mandate

Rediffusion has been assigned the entire communication portfolio of Garden Vareli, a brand owned by Garden Silk Mills, Surat.

The agency will help the client with marketing strategy, creatives, digital and media. The account will be handled by Rediffusion from its Mumbai office, led by Kalyani Srivastava and Pramod Sharma.

Garden Silk Mills has a presence in the polyester value chain, manufacturing polyester chips, yarns, and finished fabrics.

Debi Prasad Patra, Director, Garden Silk Mills, said, “Rediffusion launched the Garden Vareli brand in the 70s and made it a household brand with advertising that became famous. In working with Team Rediffusion again, we are hoping to re-create the magic.”

Sandeep Goyal, Managing Director, Rediffusion, added, “Garden Vareli is a cult brand. It had gone into a short hiatus. We are delighted to be assigned the task of re-igniting the brand. In the 1970s and 80s, Garden Vareli was the benchmark of fashion and style. We hope that in the days and months ahead, we will be able to recapture the imagination of our buyers.”

Info@BestMediaInfo.com