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PokerBaazi.com launches “You Hold the Cards” campaign featuring Shahid Kapoor

Conceptualised by Wieden+Kennedy, the campaign features PokerBaazi’s recently signed brand ambassador in a new brand film

Click on the image to watch the TVC

PokerBaazi.com has launched its new brand campaign ‘You Hold the Cards’ featuring brand ambassador, actor Shahid Kapoor. 

With the campaign titled ‘You Hold the Cards’, the brand aims to create awareness about poker as a skill-based sport and establish that in Poker, the game is under your control, and one can emerge victorious basis of skills, determination, and the right strategy.  

The brand film showcases him as the protagonist who goes through various unexpected situations that aren’t under his control. However, he continues to focus on his game on the PokerBaazi app and finally comes on top with his true resilience and skills. The film attempts to debunk the myth of luck playing an upper hand in Poker while the reality is that skill is the key element to success. 

Varun Ganjoo, Co-Founder and Marketing Director – Baazi Games, said, “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign – “You Hold the Cards” and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward toward making Poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.” 

Shahid Kapoor said, “When I was introduced to the key insight behind the PokerBaazi campaign, ‘Experts are made, not born’ it resonated with me instantly and got me all excited. Being able to control one’s fate with the right planning, strategy & sheer grit, and eventually emerging victorious is almost identical to our lives. I strongly believe that the campaign will showcase online poker as a sport which is equally fun & thrilling and will win the hearts of the audiences.” 

The campaign designed and conceptualised by Wieden+Kennedy will go Live across channels including social media, OOH, and OTT amongst others.

Amrish Kondurkar and Sunayna Sabharwal- Creative Directors, Wieden + Kennedy, said, “Poker is a new space in the world of gaming apps in India and it does come with its baggage of being exclusive for only those who know how to play the game well and therefore makes it a bit limiting. We wanted to treat this campaign as a way to build a personality for the brand which is truly distinct. While the category goes behind the usual areas of winning/making money, we created a space which came from a true-life insight and could make people feel they had a chance. That’s where the tagline, Pokerbaazi, ‘You hold the cards’ came from. To clearly establish that what matters is your skill and not luck”. 

They further added, “We kept the tonality fun with a strong attitude so that a regular person with a smartphone would feel like taking a shot. Whether it’s the film, the music or the print campaign, each touch point goes back to our attempt to make Pokerbaazi APP a must-have on their phone”. 

Campaign Credit List:

Creative Agency

Amrish Kondurkar and Sunayna Sabharwal, Creative Directors, Wieden+Kennedy

Prakhar Kahndelwal,Vipasha Chauhan, Creative Team, Wieden+Kennedy

Ruchika Khanna, Director of Creative and digital operations- Wieden+Kennedy

Aparna Battoo, Group Account Director, Wieden+Kennedy

Namrata Vankurde, Agency Producer, Wieden+Kennedy

Snigdha Jha, Achintya Trivedi, Account Management, Wieden+Kennedy

Divyanshu Bhadoria and Shweta Kaul, Account Planning, Wieden+Kennedy

Santosh Padhi, Chief Creative Officer, Wieden+Kennedy


Bharat Sikka, Director, Ransom Film

Tapan Basu, DOP, Ransom Film

Sachin Singh and Akshiti Goleria, Production, Ransom Film

Ameet Sikka, Costume Stylist, Ransom Film

Indrani Pillai, Production Designer, Ransom Film

Mehul Gori, Post Producer, Ransom Film

Rachit Mehta, Offline, Ransom Film

Nicola Gasparri, Colorist, Ransom Film

Soham Rawal, Online, Ransom Film

Abhishek Arora, Music, Ransom Fim

Hamsika Iyer, Singer, Ransom Film

Yash Daga, Director of Fiberboard Advertising- Daga Productions (Signing Agency)


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