Advertisment

Licious launches new campaign for its ready-to-cook Biryani Meat and Masala Mix

The campaign announcing the launch, takes a cheeky dig at the painstaking cooking process of biryani ending with an unsatisfactory outcome

author-image
BestMediaInfo Bureau
New Update
Licious launches new campaign for its ready-to-cook Biryani Meat and Masala Mix

Click on the image to watch the TVC

Fresh meats and seafood brand Licious has launched a quirky campaign introducing its five variants in three popular biryani flavours -Hyderabadi, Awadhi, and Kolkata, in a form of easy-to-use mixes.

The campaign announcing the launch, takes a cheeky dig at the painstaking cooking process of biryani ending with an unsatisfactory outcome.

It encapsulates the struggle of finding actual meat in biryani, often faced by meat lovers while ordering the dish from restaurants.

Foraying into the full-meal category, Licious has announced the expansion of its ready-to-cook range with their biryani mix box that comes with pre-cooked, marinated chicken and biryani seasoning, which allows consumers to cook the dish in just three easy steps.

Nichelle Kamat, VP- Category, Licious, said, “Biryani is an iconic delicacy, and undoubtedly one of the most popular dishes in India. While everyone loves eating Biryani, the elaborate cooking process of it is exhausting. This is where Licious’s Biryani Meat and Masala Mix comes in! Our expertise & nuanced consumer insights have helped us create an easy ready-to-cook biryani mix. It is a perfect blend of meat and spices, which will help our consumers prepare biryani in just three steps in their own kitchens. We have also ensured that our consumers have choices, hence we have la­­unched our biryani mix in three of the most popular flavors.”

The new digital ads are live on all social media platforms. It will be further amplified through Licious’ digital assets. Licious will also roll-out an extensive print campaign along with a prominent presence across modern trade and e-com sites.

Info@BestMediaInfo.com

Masala Mix ready-to-cook Biryani Meat Licious launches new campaign
Advertisment