Gubbare, the kids’ channel from the house of IN10 Media Network, has announced the launch of two games and GIFs, keeping in mind the digital consumption and usage amongst kids and teens.
The channel took this decision with the intent to capture children's imagination with interactive digital assets as affinity towards the world of gaming sees an upward trajectory.
After its original show, ‘Roro Aur Hero Bhoot Mast Zabardast’, launched in April this year, the channel is now going to launch two stimulating games.
With online games gaining popularity and their ‘always-on’ identity providing an opportunity for brands to drive value, the channel has developed two competitive games around its main characters – Roro and Hero.
‘Race Ka Case’ is based on a simple kids-friendly game wherein the players have to make Roro and Hero cross numerous hurdles on a race track to win. Additionally, ‘Rocket Ka Attack’ is an adventure game where Roro and Hero have to save themselves from rockets falling from the sky after a school project goes wrong.
To further build on the connection between the audience and the characters of the show, the channel has created numerous GIFs depicting various moods and situations.
The gifs can be enjoyed by kids and teens on WhatsApp, Instagram, Facebook, and Snapchat, while the games are available on the channel’s website (https://www.gubbaretv.com/mastizone/).
The channel has also created a robust plan to promote them on social media and on television channels.