QSR brand KFC has announced the elevation of Moksh Chopra as the General Manager for KFC India BMU (Nepal, Bangladesh, Sri Lanka and Maldives). He succeeds Samir Menon, who will take on the regional role of Managing Director of MENAPakT (Middle East, North Africa, Pakistan, Turkey) and India.
The changes in leadership have come into effect from July 15.
Menon and Chopra, along with the leadership team, have been instrumental in driving the stellar performance of KFC in India, as per the company.
The KFC India BMU witnessed breakthrough growth under Menon’s stewardship.
During his tenure as Chief Marketing Officer, Chopra has led and executed a winning formula for success for the brand across all the markets in the region, consistently delivering sales and category-leading brand metrics.
The duo has been associated with the brand for over a decade now, and partnering closely with the forward-thinking leadership team, they have crafted the go-forward strategy for the India business, creating the roadmap for continued growth.
Chopra said, “We are famous for serving Finger Lickin’ good food, that’s done the right way. I’m privileged and honoured to be leading the mandate for the brand in India. We have been driving significant growth in the India market with disruptive products, expanding our footprint with more than 600 restaurants, strengthening our regional outreach, increasing access and enhancing customer experience. I look forward to deepening KFC’s relevance, while retaining the distinctiveness KFC is known for - in India, with India.”
Menon said, “I am honoured and excited to be able to galvanise the strategy for KFC’s next chapter of growth for the MENAPakT and India region. While we continue to build on the strategic roadmap for India, I look forward to driving our global strategy and delivering long-term, sustainable growth for the brand, our teams, franchisee partners and customers. With Moksh’s rich experiences and excellence in strategic thinking, he has proven to be an incredible leader for KFC India BMU; and would continue to unlock potential for the brand.”