iTV Network to launch new vertical – 'We Women Want'

The iTV Network has announced the launch of a new vertical ‘We Women Want’.

The multi-media vertical dedicated to women, for women, and by women aims to recognise the efforts of exemplary women, highlight female leaders of India, and have cross-generational conversations on issues that affect them.

Through various social media platforms and online, offline facilities, ‘We Women Want’ aims to have cross-generational conversations on issues that affect them.

Launching on July 9, the first episode features renowned fashion designers Rina Dhaka and Anjul Bhandari in conversation with iTV Network senior executive editor Priya Sahgal. 

Sahgal said, “We Women Want is a show for women and by women where you will be a part of some intense conversations as our panelists talk about issues that every woman faces at some point or the other. We will talk about not just the success stories but also the everyday struggles that try to defy us but end up defining us.”

In the first episode, fashion designer Rina Dhaka will share glimpses of her personal and professional life, and how she fought cancer as a working mother. Rina says, “Cancer as a disease isn’t a hassle, but the treatment is the biggest shock. Mentally it’s a lot of work because you’re really with the fear of death.”  

Anjul Bhandari may be the new kid on the block, but she has carved an enviable niche. She dropped out of school in class 10 to get married and went on to dress the biggest stars of Bollywood and starry-eyed brides. Drawing from her life experience, Anjul said, “We must remember that women are ‘Agni Stree.’ Each woman by default knows how to balance everything at once.”

‘We Women Want’ will be a dedicated multi-media service for the modern Indian woman, including guidance & P2P learning, career counseling for young women, forum to address FAQs on higher education, careers, finance planning, preliminary legal advice, health, and marriage.

Viewers can watch fresh episodes of ‘We Women Want’ every Saturday at 7:30 pm on NewsX and 3:30 PM on India News.

The program will also be streamed live on OTT platforms such as- Dailyhunt, Zee5, MX Player, ShemarooMe, Watcho, Mzaalo, Jio TV, Tata Play and PayTm livestreams.

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