BBH India (part of Publicis Groupe India) has been selected by Roposo, the creator-led live entertainment commerce platform, as its Agency on Record (AOR) following a multi-agency competitive pitch.
The partnership comes at a time when Roposo is enhancing its consumer experiences and expanding its marketing efforts for Live Shopping and entertainment. As Roposo's AOR, BBH India will now develop both consumer-focused and business-driven marketing campaigns.
Abhinav Jain, Vice-President, Roposo, said, “We are glad to have BBH India on board as our brand agency partner, crafting impactful brand campaigns. We look forward to continuing building Roposo as the leading digital destination for live entertainment and commerce, with them.”
Russell Barrett, CCO and CEO, BBH India, said, "It's the age of the creator economy and Roposo is front and centre of this exploding category. There’s incredible potential for Roposo to play a role in pop culture at the intersection of content, lifestyle and commerce. We are excited to partner with the talented team at Glance to help the brand reach its full potential.”
Roposo is a creator-led live entertainment commerce platform owned by consumer internet company Glance, a subsidiary of InMobi.