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India wins 3 Gold, 2 Silver and 3 Finalist trophies at New York Festivals Advertising Awards 2022

VMLY&R’s ‘The Killer Pack’ campaign for Maxx Flash won the maximum trophies among all Indian entries

India earned 3 Gold, 2 Silver and 3 Finalist trophies at the New York Festivals Advertising Awards 2022.

The New York Festivals Advertising Awards has announced the 2022 award-winners submitted from 60 countries worldwide.

Led by Executive Jury President Fede Garcia, Global Chief Creative Officer for BCW, the 2022 Executive Jury selected this year’s winning entries from the shortlist determined by NYF’s 400+ online Grand Jury.

Here’s a list of Indian wins at the NY Festivals Advertising Awards:

 

Gold

 

The Killer Pack

VMLY&R

Maxx Flash

Design

 

Gold

 

The Killer Pack

VMLY&R

Maxx Flash

Outdoor

 

Gold

 

Smart Fill

VMLY&R Commerce

Unilever

Direct

 

Silver

 

Young Sachin

VMLY&R

Ageas Federal Life Insurance

Financial

 

Silver

 

The Killer Pack

VMLY&R

Maxx Flash

Avant-Garde/Innovative

 

Finalist

 

Master Ji

Think and Learn Pvt. Ltd

BYJU'S

Film Craft

 

Finalist

 

The Killer Pack

VMLY&R

Maxx Flash

Package & Product Design

 

Finalist

 

The Killer Pack

VMLY&R

Maxx Flash

Package & Product Design

 

Further, “The Bread Exam”, created by McCann Paris for Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital, has won the Best of Show trophy at the New York Festivals Advertising Awards 2022.

McCann Paris earned the top honours for their campaign that provided women with an option to share information about self-checking and avoid the cultural taboos that prevented Lebanese women from talking openly about their bodies.

The solution, a recipe video teaching women to perform a self-exam and detect early signs of breast cancer. The video showed a traditional Lebanese baker demonstrating the steps of a breast self-exam through a similar gesture: the act of kneading and pressing dough. The gestures transformed an intimate and taboo subject into an acceptable, everyday experience.

An in-person jury of NYC based creatives and multiple digital juries populated by industry leaders as well as the Hell’s Kitchen and Future Now Executive Juries deliberated to award this year’s winning campaigns within their specific categories. 

The 2022 Executive Juries awarded the New York Festival Best of Show Award, 12 Grand Awards, 82 Gold Tower Awards, 90 Silver, and 119 Bronze.

“We’re honoured and humbled by the recognition and even though the results are overwhelming we still have a long way to go for awareness in women’s health. Excited to see what creativity can do to help various diverse communities,” said Mateo Fernandez, Executive Creative Director, McCann Paris

NYF’s Executive Jury honoured 12 innovative campaigns with the 2022 New York Festivals Grand Award for their outstanding creativity.

The 2022 Grand Awards were won by:

Activation & Engagement: McCann Paris “The Bread Exam” Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital

Avant-Garde/Innovative: Serviceplan Germany “Dot Pad. The first smart tactile graphics display” Dot

Collaborations & Partnerships: VIRTUE “Backup Ukraine” Polycam 3D

Design: Wunderman Thompson Argentina “Degree Inclusive” Unilever

Digital/Mobile: VMLY&R “I Will Always Be Me” Dell Technologies & Intel

Direct: VMLY&R “I Will Always Be Me” Dell Technologies & Intel

Film Craft: Serviceplan Germany “The Wish” PENNY

Package & Product Design: Serviceplan Germany “Dot Pad. The first smart tactile graphics display” Dot

Print: VMLY&R “I Will Always Be Me” Dell Technologies & Intel

Public Relations: SS+K “Welcome to the Icelandverse” Inspired by Iceland

Purpose: McCann Paris “The Bread Exam” Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital

Social Media & influencer: Berlin Cameron, A VMLY&R Company “The First Meta Sneaker” Under Armour

For the complete list of 2022’s award-winning entries, click here.

New York Festivals special industry awards including the Global Agency of the Year, Global Brand of the Year, Independent Agency of the Year, and Regional Agencies of the Year will be announced in the third week in July. Other additional announcements including the 2022 DE+I Awards, The Genius 100 Inspiration Award, and the SeeHer Lens Award will also be announced later.

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