New Hindi GEC Atrangii TV has announced that channels will be available break-free, without any additional premium charges, in a bid to further provide quality viewing experience to the audience.
With this, audiences across the country can enjoy their favourite shows on the channel without any breaks and experience premium OTT-style viewing while watching a television channel with their family.
Atrangii TV, the new Hindi GEC helmed by Vibhu Agarwal, was launched earlier in June 2022.
As per the channel, it is a rare event for a Hindi GEC to run their entire programming line-up break-free, without any premium subscription. Atrangii TV has come up with its first pricing benchmark from August 1, 2022.
Vibhu Agarwal, Founder and Group CEO, Atrangii TV & Atrangii App, shared, "Since the launch of the channel, our endeavour has been to curate gripping, cutting-edge concepts with high production values. We want our viewers, who are Hindi-speaking and understanding audiences across the length and breadth of the country, to enjoy quality content. Adding to the experience, we want our viewers to enjoy premium viewing without paying anything additional. Hence, the Atrangii channel is break-free, which further enriches the viewing experience of the audience. "
Atrangii TV launched on June 22, with an eclectic line-up of original programming, in the Binge watch format.
The Hindi GEC caters to the segment of 15+ HSM audiences and has both fiction and non-fiction series spanning genres like action, mythology, comedy, drama, horror, suspense and thrillers.
The channel is available in India on all pay platforms, including Tata Play, Airtel, Dish TV, Hathway, Den, D2H and others.
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