HDFC Life's #HarSapneKaAadhaHissa campaign emphasises on financial planning for the child's future

Life insurance company HDFC Life has highlighted the importance of financial planning for children’s future in its latest campaign. This campaign recognises and honours the parent’s commitment toward their children’s dreams and hence has been named ‘Har Sapne Ka Aadha Hissa’.

It is every parent’s goal to fulfil the dreams of their child/children and to provide them with a future that is secure. They are as much a part of their children’s dream as the children themselves. 

The film features Mrinal Kulkarni. The story revolves around a young girl, Mishi, who dreams of becoming a pilot. Her mother shares the dream, she too is a part of it and while Mishi works towards achieving her dream, her mother simultaneously struggles both financially and emotionally to support her daughter enabling her to become a pilot. HDFC Life Youngstar Udaan plan enables the mother to systematically plan for funding her daughter’s dream of becoming a pilot.

Vishal Subharwal – Chief Marketing Officer, Head Ecommerce and Digital Business, HDFC Life, said, “Every parent wants their child to have the best life and to be able to fulfil their dreams. They are a part of their children’s dreams. Through this campaign we have tried to show a mother’s dedication and her efforts to ensure that her daughter’s dreams come true. With the help of HDFC Life Youngstar Udaan she is able to fulfil this dream. One needs to start planning for their child’s future early and continue with the plan in a disciplined manner with systematic payments. These efforts will pay off over the long term.”

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