Games and Toy manufacturing brand Hasbro has announced the launch of its classic games like Monopoly, Game of Life, and the Monopoly Deal card game in the Tamil language. The brand had earlier launched a Hindi version of the Monopoly Deal card game in 2021.
According to the brand, the packaging, instructions, elements of the game board, and action cards of the three games will be in the Tamil language. Moreover, the fans can also buy, sell, and trade properties in cities, towns and districts that are local to the culturally rich state of Tamil Nadu like Tanjavur, Kanchipuram, Rameshwaram, Coimbatore, Chennai etc.
The children can also navigate different careers like doctor, astronaut and residence options like the city or farm life.
Speaking about the launch, Bhavesh Somaya, General Manager – South Asia, Hasbro, said, “At Hasbro, we always put the consumer at the centre of everything we do. What better way to build the value of play for children, families, and fans than in their own local language? The launch of these games is another step towards our resolve to manufacture and develop locally relevant games in India so that fans and families always have immersive and exciting play experiences that also lend to developing play-based pedagogy.”
Lalit Parmar, Commercial Director – Hasbro India, said, “For Tamil-speaking parents and children this regional language adaption of games will be a source of rich family entertainment and an opportunity to create memories, together. We are excited to bring to life the rich cultural heritage of Tamil Nadu through our popular games. This will truly be an exciting opportunity to practice basic math, communication, and critical life skills in a native language while having lots of fun! And, it’s only the beginning with more localized offerings in the pipeline.”
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