International education services provider IDP has unveiled its brand film, conceptualised by Grey Group. IDP's brand film reflects every emotion of a parent whose kids dream of studying abroad.
IDP is known for its trustworthy counsellors and various services that have helped thousands of students to smoothly execute their plans to study abroad. IDP teams provide end-to-end assistance to students at every step ranging from the course and university selection, application submission, offer acceptance, visa assistance to finding accommodation, applying for health insurance, opening bank accounts, etc.
Talking about the campaign, Piyush Kumar, Regional Director (South Asia & Mauritius), said, "Over the last 50 years, we have built a legacy of trust through our transparent international education services. This campaign is a true reflection of how IDP seamlessly acts as an enabler in the overall decision:making process for a student in helping them fulfil their study abroad dream. We hope this campaign nurtures that relationship with our customers and reassures that IDP is always there to take care of the end:to:end requirements of an aspirant."
Vivek Bhambhani, Sr Executive Creative Director, Grey Group India, added, “Parents have a dream of educating their children in the best universities and at the same time, they are quite clueless to the options that the world has to offer. While they are worldly:wise and act as a guiding light to their children, they feel confused and doubtful as they ponder over the ideal career or educational institute for them. By keeping this honest sentiment, and confused state a parent feels at the heart of narrative, we believe it'll truly resonate with parents and aspiring students alike.”
Rahul Pahwa, Senior Vice:President, Grey Group India, added, “Indian parents have always been concerned about their children’s education and career. This anxiety has only increased over the last few years as their aspirations are not limited to India anymore. More and more young students are exploring universities abroad. Also, today’s generation is a lot more clear about their career choices than perhaps their parents were. All they need is someone to help and guide them in executing their plans. Set against the backdrop of this cultural reality, this film positions IDP as an ideal partner for parents and students with an ambition to study abroad”
The campaign is live on YouTube and will be extended to other social media channels and newspapers.
Brand – IDP
CCO: Sandipan Bhattacharya
Sr.ECD: Vivek Bhambhani
Group CDs: Piyush Jain and Arjun Bhimwal
Copywriter – Kritika Vasisht
Art: Gurdev Singh
Sr VP: Rahul Pahwa
VP: Neha Malik
CSD: Aurindam Mukherjee
Director: Sanket Pathare
Production: Sparrow Films