Google Ad Manager's new feature ensures higher transparency for ad buyers and publishers

Google has announced the introduction of Confirming Gross Revenue, a new tool, with the aim to ensure that no hidden fee is charged from both ad buyers and publishers while transacting on Google Ad Manager.

With this solution, both buyers and publishers will now be able to not only verify the media cost at the buyers’ end but match it with the gross revenue received by the publisher to ensure that no hidden fees were being charged in between the transaction.

As per Google, the Google Ads platform doesn't charge any fees, but they ‘can't speak for other firms in the market.’

According to Philip Pollock, COO, Omnicom Media Group Australia, “We believe this feature will be a great first step toward confirming that there are no hidden fees in programmatic buying, and having a seat at the table gives us the best opportunity to affect positive change for advertisers.”

Google said it has been focused on increasing openness for publishers, agencies, and advertising. Therefore, with this effort it is only trying to increase partners' visibility in the digital ad space and boost fraud detection, increase bid transparency, and help buyers make more informed selections in terms of rolling out digital advertisements on Google Ads.

Since the company believes in the fact that transparency and privacy do not have to be at odds, the Confirming Gross Revenue will only use the data required to verify that no unintended fees have been obtained. In fact, to lower the danger of user identification, the new feature will solely rely on aggregate gross income amounts and not merge granular log-level data.

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