After a positive stint last year, Good News Today has released the new season of its entrepreneurial reality show ‘Jo Jeeta Wahi Sikander’.
The reality show, released on July 23, pitches the contestants with innovative business ideas against each other for maximum funding.
“The Horses Stable: Jo Jeeta Wahi Sikander”, is a flagship series where entrepreneurs bid their business models to a panel of investors and convince them to invest money in their ventures. The show is a joint effort of Prashant Agarwal, Director - Horses Production and Bollywood actor Suniel Shetty. This initiative is also supported by MSH under the Ministry of Electronics and IT (MeitY).
The ‘Horses Stable: Jo Jeeta Wahi Sikander’, the start-up reality show will also announce the one of the highest on-spot funding ever on a reality show in India– an amount of Rs 8 crores.
The show will air every Saturday at 8 pm with a repeat telecast on Sunday 5 pm for 9 weeks.
The format of the show is akin to the great Indian derby. The investors, or “horses” include business stalwarts like- Mahavir Pratap Sharma, Dr Aarti Gupta, Mohit Gulati, Ankita V, Navin Gupta, Yamika Mehra, Mandar Joshi and Sanjay Mehta.
The show has Suniel Shetty an award-winning actor, producer, businessman and serial entrepreneur in the capacity of ‘Super-Mentor’. It is sponsored by Bada Business and GM Modular.
The show will capture all the drama and anticipation of a pitch meeting. On the spot mentorship and business tips, the opportunity to receive immediate funding and support from India’s top investors and business magnates- will be an undeniable draw for participants and viewers alike.