With its campaign #youdezervbetter, dezerv. aims to inform investors about how making the wrong-investment choices, influenced by financial influencers, search engine results, or on gut-feeling can be risky.
Dezerv. through its #youdezervbetter campaign looks forward to educating people on potentially harmful investment habits. The campaign further highlights the importance of using a team of domain experts for investment portfolios.
The campaign, which was conceptualised and produced by dezerv. and Light@27, comprises three videos that showcase a witty fin-terview style to portray conversations between a news presenter and a reporter, and a fin-fluencer, and an active investor who uses Google.
Sandeep Jethwani, co-founder said “Our campaign #youdezervbetter, highlights the perils of investing based on unscientific methods. We thought of adapting a witty approach that is relatable. The campaign aims to encourage investors to seek expert guidance from dezerv. to invest their money through a seamless, digital experience.”
One of the commercials showcases how following advice from the so-called experts on social media may lead to losing substantial amount of money. It runs on the lines of how a fin-fluencer who made it to the 30 Under 30, squanders the funds of millions of young Indians in his journey from making dance reels to providing investment tips on social media
It's a light-hearted perspective on investment decision making that highlights the need for expert guidance to help people create sustainable wealth for themselves.
The films:
World record set for investment research | dezerv.
“Gut feel” ranks highest as Indians' investment strategy | dezerv.
Financial influencer destroys an entire generation's savings | dezerv.
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