dentsu X, iProspect and Carat among fastest-growing agencies in India: RECMA

Dentsu India has ranked amongst the top three in the latest RECMA Media Agency Ranking Report. 

According to the RECMA report:

·  dentsu X, the media agency, is leading the chart with a 153% growth rate for the past three years. It is India’s #2 agency since 2020, narrowing the gap with Mindshare in 2021. 

·  iProspect has clocked 83% growth in 2021.

·  Carat has recorded a smart 60% growth over the last year.

Divya Karani

Divya Karani, Media CEO South Asia, dentsu, said, “Yes, of course, our clients and people value our vision, our continuous re-invention and rigour but scaling at this unprecedented trajectory for the past three years now, is a huge validation! Even more gratifying is that all our media agencies, each with their unique proposition are performing full throttle. Transforming by design, dentsu is planning the next steps, even as we continue to scale. With our deep specialism in media, creative and CXM, we are constantly focused on stitching up integrated business transformative solutions for our clients.”

Dentsu’s recently released Global Ad Spend report, forecasts India’s growth at 16%, reaching $ 11 billion in 2022; growing past the 2019 pre-pandemic level. Digital is expected to clock double the momentum, contributing 33% of overall India spends. Dentsu is bullish on India and predicts it will be the fastest growing market globally.

RECMA is an independent research company that reports and tracks the performance of media agencies around the globe. The report showcases the market share and growth of the media agencies based on their Overall Activity. The Overall Activity Volume report, evaluating over 900 media agencies across 70 countries, is the reference quantitative ranking based on the activity volume, a metric including both traditional buying billings and non-traditional activities which cover online paid media as well as fee-based activities on digital, data and analytics, content, marketing, sponsoring.

(The above RECMA data is shared by dentsu International in a press release)

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