D2C furniture startup brand Sleepyhead onboards Ranveer Singh as its first-ever brand ambassador

The D2C furniture start-up brand Sleepyhead has announced Bollywood superstar Ranveer Singh as its first-ever brand ambassador. The brand plans to launch a 360-degree digital national campaign with the Bollywood icon to headline their pan-India expansion as a complete home lifestyle brand.

The company said that this collaboration will be pivotal for the brand to achieve its milestone of becoming a Rs 1,000 crore brand by 2025 and be the go-to home lifestyle brand for young India.

Mathew Joseph, CEO and Co-Founder, said, "Sleepyhead's mission is to make everyday living fun and fabulous through thoughtfully designed products. Ranveer Singh is India's youngest superstar and quintessential style icon making him the perfect choice to represent our brand. He personifies the brand's quirk, commitment toward quality and eye for unique designs. Combining the magic of Ranveer with our extensive portfolio expansion, we are supercharging our growth trajectory and aiming to capture the lion's share of the furniture and home décor market online."

Arha Padman, Head of Brand Marketing, Sleepyhead, said, " It is the perfect time to welcome Ranveer Singh as our Brand Ambassador, as Sleepyhead is witnessing an incredible transformation. From dominating the mattress market with the revolutionary Bed-In-A-Box concept, we are now rapidly growing in the furniture and home décor space. In our upcoming campaign with Ranveer, we will be launching a new trademarked technology in our dominant category – mattresses, along with a new range of enviably stylish sofas and recliners.

Ranveer Singh said," For me, home is the ultimate happy place. A well-curated home balances your creative energy as well as your comfort needs. I loved how Sleepyhead furniture brought alive thoughtful designs, great looks and high quality to make everyday living easy and exciting. I am stoked to be part of this journey and help them bring alive their vision of making Indian homes fun and fabulous”.

So far, Sleepyhead has received cumulative funding of Rs 200 crore, with initial funding from Lighthouse Funds in 2018 and a growth round in 2021 from Norwest Venture Partners. The brand reported a revenue of Rs 150 crore at the end of the fiscal year 21-22.

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