D2C brand DaMENSCH collaborates with Vikrant Massey for “The 500-Day Warranty Collection”

Menswear D2C brand DaMENSCH has announced its collaboration with actor Vikrant Massey for its “The 500-Day Warranty Collection”.

To resonate with the collection, the brand has onboarded Massey for its campaign to promote the concept of '#MoveFastLiveSlow’. 

The collection is for the men who move fast yet live slow because they like to pause, ponder and appreciate what they do.  

The campaign has garnered 7.4 million views since its launch.

Massey said, “I’ve always believed that we’re here to make something that stands the test of time. To do that it’s important to stay within my comfort zone and yet thrive. That's what DaMENSCH is all about - a comfort zone of fashion. And ‘The 500-Day Warranty Collection’ is proof that quality will always be timeless and never go out of fashion.”

“We are thrilled to have Vikrant as the face of our campaign for The 500-Day Warranty Collection. A filmography of thoughtful choices, Vikrant fits perfectly in the idea of being timeless rather than just adherence to timelines. While moving fast in our world is inevitable, some men like to live slow to live meaningfully, which makes them visionaries. Vikrant fits the bill perfectly in mirroring the futuristic progressive TG we target who value quality over quantity.” said Deepti Karthik, Senior Vice-President - Marketing, DaMENSCH. 

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