boAt announces expansion of leadership team

boAt, the wireless hearables brand, has announced several new appointments to the leadership team. The company has increased its workforce by over 110 employees and is now over 300 boAtheads strong.

Prejith Narayan has been appointed as the Chief Business Officer. He has over 12 years of experience and has worked at companies like Amazon, Aditya Birla Group and IBM. During his stint at Amazon, Narayan led multiple key categories like Wireless Audio, Wearables, PCA and Beauty.

Rakshit Gupta will be responsible for spearheading the CX initiatives as the Head of Customer Experience at boAt. He has experience in areas like strategy, product, and operations across Swiggy, The Boston Consulting Group, and Flipkart.

Vibhor Jain, recently appointed as the Head of E-Commerce, has worked across e-commerce, electronics, and FMCG sector with industry giants like Tata Cliq, Appario Retail, Patanjali, and TCS where he worked in roles across Corporate Strategy, Business Development & Category Management.

Essaying roles in brand strategy, market research, innovation, P&L management and new product development; Aman Brara has recently joined as the Head of Wearables. He has worked with Reckitt and Godrej Consumer Products in the past.

Charmie Awasthi, recently appointed as Chief Human Resource Officer has brought with her an experience of over 17 years with media conglomerates like Viacom18 and Zee Entertainment. During her professional career, she has partnered with and consulted business leaders on People Strategy and Practices to enable organizational growth and development. She specialises in organization design, leadership development, change management, coaching and mentoring and performance management.  

Shyam Vedantam, who has joined the deck as a Chief Product Delivery Officer, comes with over two decades of experience as a tech business leader and an entrepreneur. From building products to scaling businesses, he has previously served large enterprises including Harman and GE along with start-ups across US, India, and APAC.

Vivek Gambhir, CEO, Imagine Marketing, said, “Over the years, under the inspiring leadership of Aman and Sameer, our co-founders, the company has been successful in rapidly scaling up the business and delivering profitable growth. For our next phase of growth, we are elated to expand our team and welcome dynamic and talented leaders who will help us chart the way and take Imagine Marketing to the next level. As we grow, we will continue to scout for great talent to add across multiple functions.”

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