Upcoming national Hindi news channel, Bharat 24, has announced senior-level appointments in key functions of sales and marketing ahead of its launch.
Bhim Shankar Negi has joined Bharat 24 as Vice-President (North and East), while Partha Sarthi Kuila has been onboarded as Vice-President (West and South), who will be based out of Mumbai Office. Further, the channel also announced the appointment of Nishant Mishra as Dy Vice-President – Marketing.
With over 16 years of media sales experience, Negi is known for increasing revenue with his solution-based approach, especially with selling events, IP’s and customised brand solutions for the clients. In his previous role, Negi has worked with leading media networks like Zee Media, Network18, NDTV and Times of India.
Negi said, “It is a privilege to have been entrusted upon with this new responsibility. While Bharat 24 is the first-to-introduce Augmented Reality in its studios, we are confident of offering a wide range of customised media solutions to fraternity.”
In his career spanning over two decades, Kuila has been responsible for driving ad sales revenue from the west and south markets where he has worked with Zee Media, Sab TV, Network18, 9X Media, Star India and Red FM.
Kuila said, “I am extremely delighted to join the team at Bharat 24. My experience and learnings will help me charter into newer arenas to tap into the full potential of the channel.”
Mishra has been instrumental in creating successful brand strategy, curating IP’s and customised brand solutions for the leading media brands he has worked with in his career spreading over 15 years like TV Today, TV18, Zee and iTV Network. Before joining Bharat 24, he was associated with India Ahead News as DGM, Marketing and Branded Content.
Manoj Jagyasi, Chief Business Officer and Strategic Advisor to the board, Bharat 24, said, “Bhim, Partha and Nishant bring wealth of experience and strategic thinking which should bolster our growth plans for Bharat 24. Cashing in on all the excitement for Bharat 24 in the market, I am pleased to inform that we are already in advanced stages towards signing a few large advertisers.”