AnyMind Group launches D2C and publisher tech offerings in India

AnyMind Group, the end-to-end commerce enablement company, has announced the launch of its direct-to-consumer (D2C) offering for businesses, named ‘D2C For Enterprise’, along with its publisher technology platform ‘AnyManager’, in India. 

In D2C for Enterprise, AnyMind Group will roll out its range of products, namely, AnyShop, AnyDigital, AnyX and AnyChat for the Indian market, complementing its established marketing offerings for businesses - AnyTag and POKKT.

As per the company, the combined offering provides marketers, online and offline enterprises of all sizes with various tools and resources to accelerate their e-commerce and D2C growth, including e-commerce enablement, marketing and cross-border expansion. 

New and established brands in the D2C and e-commerce space can benefit from the available solutions as it enhances their reach and revenue by four to six times.

D2C for Enterprise has also included consultation for cross-border expansion, market research, business strategy consultation, multi-lingual support, along with the handling of returned goods, order processing and waybill management customers may choose two different billing models, including point solution pricing and e-commerce-as-a-service. 

As per the company, India is a $1.9 billion D2C market at present and is expected to be a $100 billion D2C market with several cross-border opportunities for players by 2025. Strengthening the category becomes all the more important and time-critical to achieve the right growth journey for India.

Dharmender Khanna, India Head of D2C, AnyMind Group, said, “The D2C segment contributes approximately 1% to the Indian FMCG, home and consumer accessories market and this is well poised to scale up to more than 10% in its contribution. In our first year, we aim to empower 10% of D2C brands across India through these products as we tie up with brands from various categories and sizes. Simplifying the business needs of D2C brands will help to keep the entrepreneurial spirit alive and set the momentum for emerging enterprises in India.”

“In FY 2022, we aim to power for our customers 3x revenue growth, which will bolster the entire D2C category through the optimisation of their market channels. Having worked with various brands already, the addition of our offerings would lead to an approximate uptick in revenue for our customers by 4x on their own websites and sellers can save 50% of their operational cost. This would further enable them to reduce operational costs and ad spends by half while generating customers’ loyalty and reduce D2C brands dependency on marketplaces.”  

The company has also launched its AnyManager platform for web and app publishers in India, which provides publishers with a single platform to access a wide range of solutions.

This includes monetisation from over 100 demand partners through header bidding, programmatic or direct demand for display, video and rich media ads, audience identification solutions (ID solutions), web, app and social media analytics, 3rd-party ad verification, and tools for user engagement and speed improvement.  

The full launch of the platform is supplemented by a specialised team based in Mumbai to help publishers maximise the value of AnyManager. In April 2021, AnyMind Group extended its Google Channel Partnership services in India. This allows the company to also provide offerings — like Product Consultancy, Inventory Quality Assurance, User Acquisition Consultancy, and Revenue and Inventory Sales Optimisation — that will enable publishers to drive their revenues and optimize users’ experience using Google products. This has now also been extended for web publishers. 

Arjun Chadha, Head of Publisher Growth for India, AnyMind Group, said, “The India market is highly diverse in publisher tech, with in-house, white-labelled and third-party tech all widely-used across both web and app publishers. However, never has the market seen such a comprehensive tool like AnyManager, providing publishers with a single platform to easily leverage data, bring in revenue and optimise their properties across various dimensions.”

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