Zing, the youth entertainment channel, staying true to their motto, ‘Apni Vibe, Apni Tribe’ has taken a step forward in celebrating the youth by introducing a special segment for K-Dramas called the ‘Hallyu Time’, from 6 pm to 7 pm on weekdays. The channel is going to bring all these popular K-Dramas in Hindi.
The platform has an ensemble of Korean fiction shows, specially curated for the youth. This collection of dramas will get updated from time to time as per the viewers’ demand.
The ‘Hallyu Time’ line-up is a celebration of Korean art and culture. It includes endearing slice-of-life stories of love, friendship and achievements.
The first on the list, ‘Fight for My Way’ (June), featuring actors Park Seo Joon and Kim Ji Won, is a story of two individuals, who wade through all the hurdles of life to fulfil their dreams. ‘Angel’s Last mission’ (July), the next show in the line-up, will make the audience fall in love all over again; ‘Cheer Up’ (August) is a story of a bunch of young adults forming a cheerleading club; ‘Meow the Secret Boy’ (September) is an out-and-out romantic comedy.
Arghya Roy Chowdhary, Chief Channel Officer – Zing, said, “At Zing, we believe in understanding and celebrating the youth and their choices. Our ‘Apni Vibe, Apni Tribe’ has been created with the idea of providing them with entertainment they can connect with. The ever-growing craze around Korean Dramas/Korean Fiction Shows is unmissable and we wanted to do something more in that space. We have been showing K-dramas for some time now, but decided to take it to the next level by introducing a special Hallyu Time slot that will only air popular and acclaimed shows and that too in Hindi.”