Yogabar acquires health food brand SuperHealthy

Yogabar, the health food brand, has announced the acquisition of nutrition-based food company, SuperHealthy.

The acquisition is the first step in Yogabar’s new expansion strategy wherein it is looking to acquire a series of budding homegrown food brands which share the same brand ethos.

This strategic move will help expand Yogabars’ diverse product portfolio further and increase access to a larger customer base as well as new markets, all while staying true to its value proposition of 100% clean and natural ingredients with exemplary taste. 

Superhealthy specialises in premium nuts, seeds and trail Mixes. The brand’s entry into Yogabar’s portfolio will welcome the brand’s eclectic range of products including antioxidant mixes, peri peri cashews, masala cashews, pumpkin seeds, salted almonds and seed mixes. 

“SuperHealthy aligns perfectly with our portfolio and we aim to further leverage our combined strengths to realise synergies across our value chain. We believe acquisitions are a fantastic way to add world-class like-minded talent to our team. It gives us a quicker way to scale up and the ability to accelerate our roadmap,” said Suhasini Sampath, Co-Founder and CEO of Yogabar.  

She added, “Through our founders-friendly terms of the acquisition, we are looking to support and shelter more such homegrown food brands built on the pillars of transparency, quality, and trust. These are the ethos that aligns very well with our brand philosophy.” 

Talking about the acquisition, Meghana Rao Mojjada, CEO and Co-Founder of SuperHealthy, said, “We are glad to join the Yogabar family. It’s the perfect home for us and the best way to take our story and product forward. It feels great to be acquired by a homegrown brand we were inspired by. As pioneers in the health food space and a strong history of proven innovation and success, we are sure Yogabar will help us unlock unprecedented growth.” 

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