Sameer Raje, General Manager and Head, India and SAARC, Zoom, said that the company wants to elevate the videotelephony software into a UCAS platform allowing users to video collaborate in any space with flexible solutions that are designed to elevate employee and customer engagement for organisations of all sizes and industries.
Raje made this statement at the ‘Zoom Rooms Experience Day’ hosted by Zoom at ITC Maratha, Mumbai.
The live walkthrough experience demonstrated the use of Zoom Rooms, Zoom’s software-based room system that features a range of innovations, and solutions from the hardware partners, that are designed to support the anywhere workforce. The company call themselves and the frequent users ‘Zoomies’.
As per Raje, in order to reach the B2B consumers, the company uses mainly three channels - online conversions, partnerships with many companies majorly with Savex.in to tap into the Indian market and the direct sales.
Highlights of the tour provided at Zoom Experience Day were:
- Zoom Whiteboard: A digital canvas for seamless, real-time, and asynchronous collaboration for the Zoom Meeting Client, in Zoom Rooms for Touch spaces, replicating the physical experience of using a whiteboard. Zoom Rooms
- Smart Gallery: Leverages AI to create individual video feeds of in-room participants, so they’re viewed clearly and equally by remote employees, creating a more inclusive hybrid work experience.
- Zoom Room Controller: A feature that allows users to start, stop and control Zoom Rooms meetings from their paired personal mobile devices, eliminating the need to come into contact with high-touch points.
- Workspace Reservation: A feature that enables users to easily book meeting spaces using an interactive map whether they are on-site or remote and gives organizations the flexibility they need to support the modern workforce.
While speaking on challenges faced by the company with regards to the Indian users, Raje said that infrastructure is one of the biggest challenges which includes proper devices, and bandwidth, however, Zoom was made for low bandwidth and can be accessed through any device.
He also said that language is one of the biggest barriers as Zoom doesn’t have Hindi or any other Indian regional language which at times make it difficult for the user to operate.
He added that the company is trying to bridge the gap and trying to find solutions.
On the hybrid working model, Raje said, "With Zoom Rooms, organisations can re-enter the office safely and support their hybrid workforces. Innovative features like Workspace Reservation, Virtual Receptionist, Smart Gallery and Zoom Whiteboard, empower happy and connected teams to stay productive, as well as enhance equity and inclusion in the meeting experience, regardless of where they are. Zoom Rooms can also be utilised to elevate the customer experience across industries, including education and BFSI sectors. We remain committed to helping organisations in India support their workforce and their customers by delivering a frictionless and secure communications experience with Zoom’s platform.”
Information was also provided at the event on Zoomphone, a VoIP Cloud phone service being developed by the company, for businesses of all sizes.