Spice Money, the rural fintech company, has launched a digital TVC that announces its partnership with Religare Broking (RBL) to provide rural citizens with equitable access to investment opportunities, thus, taking a step further in bridging the rural-urban divide and augmenting financial inclusion.
The ‘Demat Zaroori Hai’ campaign showcases the ease which the platform brings to the journey of investing.
The TVC highlights how rural citizens can get assistance to open a free of cost Religare Demat accounts from their nearest merchant or ‘kirana’ store served by Spice Money ‘Adhikaris’, and the importance of these accounts as primary requisite for investments.
The TVC, with its essence rooted in rural India, ties together the ground-level aspirations of a young Bharat, the ease of opening a Demat account, and the many financial opportunities and resultant financial prosperity that a Demat account can pave the way for.
The TVC showcases a discussion among three friends outside a local shop. It highlights one of the three as financially more aware, with the know-how of Demat accounts and investment options. Through the discussion, he explains to the other two how investments are important and a Demat account is a primary requirement before investing in market-linked opportunities.
When the two friends ask how they can open a Demat account, he points them towards the store behind them, run by a local Spice Money ‘Adhikari’ who tells them how anyone can now open a Religare Demat account, assisted by any Spice Money Adhikari, completely free of cost.
The film concludes with the three friends talking about how with a plethora of investment options, a Demat account is the best possible way to start the journey towards financial prosperity.
Kuldeep Pawar, SVP and Head of Marketing, Spice Money, said, “Spice Money is dedicated to being a part of the journey of financial inclusion that the country has set upon. With the ten lakh strong Spice Money Adhikari network serving more than 18,000 pincodes in India, we have now partnered with Religare Broking, one of the leading securities firms, to truly democratise the opportunity for investments. Our new digital TVC showcases this partnership and highlights how it will bring to the citizens of Bharat, a plethora of investment opportunities, hitherto available mostly to urban India, as we work towards our commitment in bridging the rural-urban divide.”
Ashley Almeida, Executive Vice-President, Digital, Product, and Marketing, Religare Broking, said, “We are delighted to join hands with Spice Money, a brand that has been leading the financial services revolution in rural India, to bring a diverse portfolio of investment opportunities to the last mile of the country. We firmly believe that this association will pave the way toward financial freedom for the rural citizens of India and contribute towards further financial inclusion.”