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Samsung’s World Music Day video showcases the ‘universal language of love’

The video winds back the clock and takes viewers through the journey of listening to music through the ages

Samsung, the consumer electronics brand, is celebrating World Music Day through a nostalgic illustration video to creatively depict how music is the ‘universal language of love’. 

The video winds back the clock and takes viewers through the journey of listening to music through the ages. 

Music has always been an integral part of everyone’s life through different phases and has given people a sense of belonging and nostalgia, and hope. Whether it was listening to retro melodies on the gramophone or songs from the golden era that played on the radio for some quality family time, the illustrations showcase how music reminds people of what makes them happy - being together.

While the world has come a long way since the days of cassette players and DVD song mixes – the desire for an uninterrupted and riveting audio experience has prevailed. Samsung, through its creative video, is showcasing the evolution of music consumption in India.

The illustrations revisit the journey of music enthusiasts and how their experiences have progressed as a result of technological advancements, while they have a great time with their loved ones.

To add to the thrill of this day, Samsung has also introduced its range of 2022 soundbars that provide users with powerful, wireless and epic surround sound experience. To provide consumers with immersive in-home entertainment, the new audio range creates an ambience of rich, room-filling three-dimensional music.

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