Rising Star Awards Entries Open- ENTER NOW

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent
bestmediainfo logo

No ads promoting online betting, I&B Ministry issues advisory to media platforms

The advisory states that betting and gambling, illegal in most parts of the country, pose a significant financial and socio-economic risk for the consumers, especially youth and children

The Ministry of Information and Broadcasting has issued an advisory to print, electronic and digital media to refrain from advertising online betting platforms. The advisory comes in light of instances of a number of advertisements of online betting websites/platforms appearing in print, electronic, social and online media.

The advisory stated, “Betting and gambling, illegal in most parts of the country, pose a significant financial and socio-economic risk for the consumers, especially youth and children. The advertisements for online betting are misleading, and do not appear to be in strict conformity with the Consumer Protection Act 2019, Advertising Code under the Cable Television Networks Regulation Act, 1995, and advertisement norms under the Norms of Journalistic Conduct laid down by the Press Council of India under the Press Council Act, 1978”.

It has also advised online and social media players, including the online advertisement intermediaries and publishers, to not display such advertisements in India or target such advertisements towards the Indian audience.

On December 4, 2020, the Ministry of Information and Broadcasting had issued an advisory to private satellite TV channels to adhere to the Advertising Standards Council of India (ASCI) guidelines on advertisements for online gaming which contained specific Do’s and Don'ts for print and audio-visual advertisements of online gaming.

The detailed advisory can be accessed by clicking at the below link: https://mib.gov.in/sites/default/files/Advisory%20on%20online%20betting%20advertisements%2013.06.2022%282%29_0.pdf 

Info@BestMediaInfo.com

Advertisment
Post a Comment