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Neutrogena’s #UncomplicateSkincare campaign aims to help women navigate through the complexity of products and regimens

Understanding that keeping up with a skincare routine can be frustrating and tiring, Neutrogena is taking the responsibility to help women navigate through the complexity of products, ingredients, and regimens as it simplifies skin health with science

Click on the image to watch the TVC

Neutrogena, the skincare brand, has unveiled its latest campaign, ‘Uncomplicate Skincare’. 

Understanding that keeping up with a skincare routine can be frustrating and tiring, Neutrogena is taking the responsibility to help women navigate through the complexity of products, ingredients, and regimens as it simplifies skin health with science.

In a quest to ace their skincare goals, women spend hours researching and experimenting with trends/solutions that may not always work which often leaves them overwhelmed and stressed. Addressing the what-when-why of skincare, Neutrogena’s new campaign aims to reassure women that healthy skin is beautiful skin and it is achievable through solutions that are rooted in science.

The launch of the campaign is supported by a high-decibel integrated marketing program across media platforms.

Manoj Gadgil, Vice-President – Marketing, Johnson & Johnson India, said, “As a brand, we have always championed healthy skin for all women, be it through our products or campaigns. With #UncomplicateSkincare, we are attempting to cut through the clutter of information and provide women with the expertise they seek by bridging the knowledge gap, simplifying skincare, and offering solutions rooted in science. We constantly strive to deliver products that are scientifically crafted in labs, perfected by experts, and proven to be effective on your skin, thus commanding the trust of consumers, and this campaign reinforces our commitment.”

“The genesis of this campaign stemmed from the fact that today's premium skincare consumer is inundated with information when it comes to finding the right product for their skin concern. This insight, was used as the hook for the creative campaign articulation. #UncomplicateSkincare, the overarching thought for the year ties in seamlessly with Neutrogena's wide array of products that are result driven and will be brought out through multiple activations across products and consumer touch-points with a good mix of video, influencers, creative story-telling, and other social media engagements,” said Akshay Gurnani, Co-Founder, Chief Executive Officer, Schbang. 

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