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Neil Nitin Mukesh & Kunal Vijaykar unveil Pescafresh’s live commerce tech property- ‘Pescalive’

D2C seafood and meats brand Pescafresh has launched the property which will showcase ‘fresh catch of the day’, taking customers in real time to the source

D2C seafood and meats brand Pescafresh is launching a live commerce tech property - Pescalive - in the seafood and meats space. Many customers believe that finding fresh, high-quality seafood online is full of obstacles, trepidation and misrepresentation. Pescalive, which has been developed by an in-house tech team, will showcase ‘fresh catch of the day’, taking customers in real time to the source.

Actor Neil Nitin Mukesh and Kunal Vijaykar unveiled Pescafresh's new tech platform Pescalive at Mumbai recently with Sangram Sawant, Founder, Pescafresh.

Chef Sanjeev Kapoor graced the event and shared a few words of wisdom on stage. The other guests on the dais included India’s Master of Wine, Sonal Holland, Karthik Reddy, Founder and Managing Partner of Blume Ventures, Amit Uplenchwar, Director Strategy at Kalpataru Group and Sanjay Sethi, MD and CEO of Chalet Hotels.

The evening also saw massive attendance from influencers like Shaheen Abbas, actress Smita Jaykar, Rukmini Neil Mukesh, TV actor Suraj Thapar, popular singer Sriram Iyer and model-anchor Sandhya Shetty. 

The event saw Mumbai’s gourmet lovers descend and sample some of the best that Pescafresh had to offer. Sumptuous and fresh seafood, meats and some delectifying vegetarian dishes were served up and the guests were spoiled for choice! The dining options on offer displayed a wide variety of choices including a sushi bar, taco station and live fish counter. Pescalive users can be assured of a varied spread and choices like they have never seen before.

“We are honoured and elated that Neil Nitin Mukesh, Kunal Vijayakar and of course, the legendary Chef Sanjeev Kapoor could be a part of this unveiling. As a brand that has believed in democratising freshness since the last 15 years, we have been pained to see how technology has been misused to spread the wrong messages or to misguide the consumers. At Pescafresh, we believe that transparency is the key and we are keen to pioneer and usher in a new era of eradicating opaqueness from this category. With Pescalive, what you see is what you get. As a conscientious brand, we will use the technology in a responsible way and for reasons that technology is meant for, with the core being ‘transparency’. The opportunities are infinite with Pescalive," said Sangram Sawant, Founder, Pescafresh.

“With a vision to shape a new generation of internet commerce, Pescafresh has taken a leap in bringing in an interactive live buying experience. Informed decision making and what you see is what you get, from the underlying principles of this new technology launch, termed Pescalive. As a tech first and tech unlimited company, we are immensely excited about launching Pescalive and we are confident that it will change the way our customers experience the brand, as it will inform, entertain and empower them. Stay tuned, as it will only get better, richer and more engaging, as we continue to invest in tech and bring in delightful new experiences,” said Kazhiyur, Chief Technology Officer, Pescafresh.

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