MMA India adds 7 new categories to 'Smarties 2022' awards; invites entries

MMA India, the not-for-profit marketing trade body, has added seven new categories to its annual awards, Smarties 2022, to celebrate the future of marketing excellence.

This year, Smarties Awards will be celebrated to recognise creativity and innovations in the marketing industry. Entries for Smarties 2022 are now open till July 22. MMA is encouraging everyone from the marketing and advertising ecosystem to participate. Smarties 2022 awards is scheduled to be held on September 30 in Mumbai.

The world of marketing aided by technology adoption is evolving at a rapid pace. To keep up with the changing times, Smarties 2022 has been reshaped, reworked, and refined with emphasis on innovations, Web 3.0, e-commerce, social, and MarTech enabling excellence in business results and impacting human lives.

The seven new award categories include -Purpose-Driven Marketing, Impact Media, Experience Technology, Web 3.0, E-commerce Marketing, Creative, and Marketing Impact.

Winners of Smarties 2022 also get a chance to be featured in the MMA Business Impact Index (BII) which is a global modern marketing index that identifies, ranks, and awards top agencies, advertisers, brands, and solution providers in the industry.

Moneka Khurana, Country Head and Board Member, MMA India, said, “We’re excited to announce a reshaped, reworked and refined Smarties this year to celebrate the future of excellence, honouring the most impactful work done by brands, agencies, marketers and tech enablers. This year we have also introduced new categories like Purpose-Driven Marketing, Impact Media, Experience Technology, Web 3.0, E-commerce Marketing, Creative, and Marketing Impact to keep up with the ever-evolving marketing landscape. We take pride in having onboard, a diverse marketer-only jury panel that champions new-age marketing to judge the coveted Smarties. The winners will stand a chance to be featured in BII (Business Impact Index) - a globally acclaimed index”.

Amit Jain, Jury Chair, Smarties 2022 and Managing Director, L'Oréal India, added, “The interaction between consumers and brands has been evolving rapidly – it is closer, personal, powerful, and pervasive. With this insight, the Advertising and Marketing functions are also evolving, and are now not just focusing on content, but also on the mediums and platforms of engagement. The vision of MMA India is to shape the future of modern marketing and Smarties 2022 is a definitive effort to evangelise the modern marketing ecosystem with an emphasis on innovations and Web 3.0. It will be interesting to see how marketers and advertisers are transforming to take advantage of this paradigm shift to create better consumer experiences and build brand affinity.’’

Some of the jury members include industry leaders like Amit Jain, Managing Director, L'Oréal India and Jury Chair, Smarties 2022; Deepa Krishnan, Director Marketing, Tata Starbucks; Om Jha, Associate Director, Media, Pepsico; Swati Rathi, Marketing Head, Godrej Appliances; Ajay Dang, President, Head- Marketing, Ultratech Cement Aditya Birla Group; Vipul Mathur, Vice-President, Ecom and Modern Trade, HUL; Deepali Naair, Chief Marketing Officer, IBM India & South Asia; Arvind RP, Director of Marketing and Communications, McDonald’s India; Amit Doshi, Chief Marketing Officer, Britannia Industries; and so on.

There is also a dedicated screening council that will shortlist the entries before the jury.

The complete jury list can be found here.

More details about pricing information and entry submission for the 2022 Smarties India can be found here.

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