Mediabrands India wins ITC's media mandate worth Rs 500 crore

Interpublic Group’s Mediabrands India has bagged the media mandate for ITC Limited after a highly contested multi-agency pitch process. The agency will handle both traditional and digital duties of the Indian conglomerate.

Mediabrands India CEO Shashi Sinha confirmed the news with BestMediaInfo.com.

The account size is estimated to be in the range of Rs 450-500 crore.

Wavemaker India is the incumbent agency on the account for over 5 years.

ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business and Mediabrands India will work on all the brands across the sectors.

Info@BestMediaInfo.com