LXME ropes in Equitas Small Finance Bank's Jasmin B Gupta as Co-founder & CEO

The women-focused financial platform LXME has announced the appointment of Jasmin B Gupta as Co-Founder and CEO.

A seasoned banker and an astute business leader, Jasmin Gupta will spearhead the team towards creating an Indian neo-bank for women.

With a career spanning over two decades, Gupta holds strong expertise in consumer banking, digital banking and strategic fintech alliances.

Prior to joining LXME, she was associated with Equitas Small Finance Bank as their National Head - Neobank, Fintech Accelerator and Alliances and Digital Business.

In the past, she was worked with India’s leading banks such as Kotak Mahindra Bank and HDFC Bank.

LXME’s Founder Priti Rathi Gupta said, “I am excited to welcome Jasmin to the LXME family. Jasmin is an experienced leader with a proven track record of delivering operational excellence in digital banking. Given her rich experience and her personal passion towards financial inclusion and financial literacy for women, I am confident that she will navigate LXME to an exciting, high growth journey as we plan to be India’s first digital bank for women.”

“In the next one year, LXME will add more women power for leadership roles,” she added.

Jasmin B Gupta played a pivotal role at Equitas Small Finance Bank by launching the fastest growing neo-bank NiyoX and credit-backed neo-bank – FreoSave.

“LXME has been a pioneer in directing women on the path of financial independence. Given my inclination towards all things digital and women empowerment as core focus, joining LXME comes as an ideal match. At LXME, we are building a community based neo-bank for women, where they can learn, earn, save, spend and invest. Today more than 68% women do not operate bank accounts, 88% do not have credit access, 60% have no insurance and 91% do not have access to any financial platform. We want to change this story through LXME, ” Jasmin B Gupta said.

Jasmin is a triple gold medallist in MBA. She holds PhD in Financial Inclusion and Digitalisation from Gujarat University. She is a Fintech certified Professional from IIM Ahmedabad. She has been recognised as Top 100 Global L&D Minds, Top 100 BFSI Marketer.

She is associated with WICCI - Women’s Indian Chamber of Commerce and Industry as their National President - Financial Inclusion Council.

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