“Kyunki andar se Wow ho tum”, reiterates Bhumi Pednekar in Wow Skin Science's latest campaign

Wow Skin Science in its latest TVC campaign with Bollywood star Bhumi Pednekar has launched a campaign, laying emphasis on ‘change’ and why no amount of negativity be it from people, or from harsh elements of nature such as bright sun or dust should change you and rob you off your inner brightness.

As Bhumi walks down the green room to the dais addressing young India at a college convocation, she reminisces about her journey and how she stood strong against all odds without changing and losing her inner self. The commercial brings to light Wow Skin Science’s flagship product - Vitamin C Face Wash as the protector from harshness and the key factor that will make you shine inside out.

Bhumi Pednekar reinstates how Vitamin C Face Wash with active Vitamin C with no harsh chemicals can be your go-to partner to bring back your lost glow.

Pednekar said, “To reach where I am now, I have gone through a lot of criticism, unsolicited advice and self-doubt - but I was very sure that I won't let my brightness dim for anyone - not the dust, not the people, nor any stressor. Because I am who I am - and I am meant to shine from within. I am thrilled to be a part of this campaign not just because it relates with me when I started out but with so many in this world today who need that little boost to show how bright they shine from within.”

“Our Vitamin C face wash has always been the torchbearer of sustainability, of a stand against harmful chemicals and nature. At WOW, our consumers are at the heart of everything we create and with Bhumi Pednekar, this synergy unites two of our values that help us in resonating with our consumers,” said Manish Chowdhary, Co-Founder, WOW Skin Science.

The film:

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