Instagram extends the length of Reels to up to 90 seconds, among other updates

Instagram has announced the rolling out of new features which are aimed at helping users engage more with their audience and help them express their ‘most authentic self on Reels’. The social media platform announced it is extending the length of Reels to up to 90 seconds.

“We're giving you more time to play on Reels, by extending the length to up to 90 seconds. You'll have more time to share more about yourself, film extra behind-the-scenes clips, dig deeper into the nuances of your content or whatever else you want to do with that extra time,” a blog post by Instagram read.

The platform has also announced a ‘refreshed collection of sound effects’ which will help creators inject humour into a reel or help audience get in their emotions while watching one.

In another major update, the platform now allows users to import their own audio directly within Instagram Reels, which it claims is a game changer for creating truly one-of-a-kind reels on the go. The ‘Import Audio’ can be used to add commentary or background noise from any video that's at least five seconds long on the camera roll. 

It also said that many of the interactive stickers from Instagram Stories are now available on Reels, offering more opportunities for engagement. It also spoke about the recently launched template feature, which allows users to easily create a reel using another one as a template

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