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India secures 28 shortlists at APAC Effie Awards 2022

Ogilvy leads with 11 shortlists, while The Womb Communications has fetched 10. Leo Burnett Mumbai has bagged 5 shortlists

Indian agencies bagged 28 of the 107 shortlists announced by the organisers of the APAC Effie Awards 2022.

At the forefront is Ogilvy, which is leading with 11 shortlists. Four of these shortlists are for Coca-Cola India's 'Inverting Conventions To Win' campaign.

Ogilvy leads with 11 shortlists, below is the list:

Category

Campaign

Brand

Beverages Non-Alcohol

Inverting Conventions To Win

Coca-Cola India

Asia Pacific Brands

Inverting Conventions To Win

Coca-Cola India

Branded Content

Bournvita Presents Get The Message

Mondelēz India

Foods

Branded Utility

Bournvita Presents Get The Message

Mondelēz India

Foods

Branded Utility

NOT JUST A CADBURY AD 2.0

Mondelēz India

Carpe Diem – Products

Inverting Conventions To Win

Coca-Cola India

Crisis Response/Critical Pivot - Products

NOT JUST A CADBURY AD 2.0

Mondelēz India

Engaged Community

NOT JUST A CADBURY AD 2.0

Mondelēz India

Positive Change: Social Good – Brands - Products

Stop The Beauty Test

Hindustan Unilever

Seasonal Marketing

Inverting Conventions To Win

Coca-Cola India

Seasonal Marketing

NOT JUST A CADBURY AD 2.0

Mondelēz India

The Womb Communications fetched 8 shortlists:

Category

Campaign

Brand

Healthcare

The Sleeping Night-Watchmen

Cipla Health

Media, Entertainment & Leisure

The Brainy Game

Galactus Funware

Technologies

Asia Pacific Brands

It’s Okay To Pee In Your Pants

Nobel Hygiene

David Vs Goliath

How India's Bully Got Bullied

USV

Experiential Marketing - Products

The Truth Will Hurt, But Will Set You Free

USV

Marketing Disruptors

How India's Bully Got Bullied

USV

Marketing Disruptors

The Talking Asterisk

USV

Seasonal Marketing

Shoes For Your Hands

Campus Activewear

Business-To-Business

The Undie Army

Nobel Hygiene

Youth Marketing

Shoes For Your Hands     

Campus Activewear

Leo Burnett Mumbai bagged 5 shortlists:

Category

Campaign

Brand

Beauty & Wellness

Keep Girls In School

Procter & Gamble Hygiene And

Health Care

Food

Inspiring Parents To Be Playful

Mondelēz India

Foods

Healthcare

India Breaks Up With Their Chemists

Pharmeasy

New Product Or Service – Line Extension

Eliminating Offline Gold Dependency

PhonePe

Positive Change: Social Good – Brands - Products

Keep Girls In School

Procter & Gamble

Hygiene And Health Care

Lowe Lintas secured 1 shortlist.

Category

Campaign

Brand

Multi-Market Products

H Is For Handwashing

Unilever

McCann New Delhi bagged 1 shortlist.

Category

Campaign

Brand

Sustained Success - Products

Creating India's Coffee Generation Nestlé India

McCann New Delhi

This year’s shortlists come from 11 territories across the Asia Pacific. At the top of the leader board are Australia and India, with 28 finalists each, followed by New Zealand with 13 finalists, Singapore with 8 finalists and Philippines with 6 finalists. At the forefront of the agency networks is Ogilvy with 28 finalists. Leading the pack for the client networks in a three-way tie are Grab, Mondelez and Procter & Gamble with 9 finalists each.

Effie Asia Pacific is announced that 107 finalists have emerged following two rounds of judging. With pandemic restrictions progressively easing across the region and Singapore’s borders having reopened since March this year, judges were able to fly in to participate in the final round of judging in-person.

The final round judging was led by Awards Chairwoman Nicole McMillan of Carlton & United Breweries and the eight Heads of Jury – Akira Mitsumasu of Japan Airlines; Dhiren Amin of NTUC Income; Fern Canning of Edelman; Jane Lin-Baden of Publicis Groupe; Karl Cluck of TikTok; May Ling Chan of KFC Malaysia; Siew Ting Foo of HP, and Vishnu Mohan of DEPT. The 110 judges who deliberated over the cases delivered the verdict through their scores, which were submitted confidentially.

Commenting on this year’s competition, 2022 Awards Chairwoman Nicole McMillan said, “I truly appreciate all 215 of our judges who have dedicated their time to evaluate the entries in accordance with the rigorous standards that the Effies is known for. This year, we were able to further increase the number of panels – with fewer entries being seen at each panel, the jury had more time to assess and discuss the merits of each case. Across the board, we are seeing more diversity in terms of entries received – from non-traditional markets such as Indonesia and Vietnam, as well as submissions from independent agencies and clients. I’m pleased that some of these entries have also made it to the finalist list, and I can’t wait to reveal the full results at the Awards Ceremony.”

The APAC Effie Awards is one of the industry’s most distinguished accolades for marketing effectiveness.

The full list of finalists can be accessed here, and the winners will be recognised at the awards ceremony to be held in September.

Info@BestMediaInfo.com

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