Indian agencies bagged 28 of the 107 shortlists announced by the organisers of the APAC Effie Awards 2022.
At the forefront is Ogilvy, which is leading with 11 shortlists. Four of these shortlists are for Coca-Cola India's 'Inverting Conventions To Win' campaign.
Ogilvy leads with 11 shortlists, below is the list:
Category |
Campaign |
Brand |
Beverages Non-Alcohol |
Inverting Conventions To Win |
Coca-Cola India |
Asia Pacific Brands |
Inverting Conventions To Win |
Coca-Cola India |
Branded Content |
Bournvita Presents Get The Message |
Mondelēz India Foods |
Branded Utility |
Bournvita Presents Get The Message |
Mondelēz India Foods |
Branded Utility |
NOT JUST A CADBURY AD 2.0 |
Mondelēz India |
Carpe Diem – Products |
Inverting Conventions To Win |
Coca-Cola India |
Crisis Response/Critical Pivot - Products |
NOT JUST A CADBURY AD 2.0 |
Mondelēz India |
Engaged Community |
NOT JUST A CADBURY AD 2.0 |
Mondelēz India |
Positive Change: Social Good – Brands - Products |
Stop The Beauty Test |
Hindustan Unilever |
Seasonal Marketing |
Inverting Conventions To Win |
Coca-Cola India |
Seasonal Marketing |
NOT JUST A CADBURY AD 2.0 |
Mondelēz India |
The Womb Communications fetched 8 shortlists:
Category |
Campaign |
Brand |
Healthcare |
The Sleeping Night-Watchmen |
Cipla Health |
Media, Entertainment & Leisure |
The Brainy Game |
Galactus Funware Technologies |
Asia Pacific Brands |
It’s Okay To Pee In Your Pants |
Nobel Hygiene |
David Vs Goliath |
How India's Bully Got Bullied |
USV |
Experiential Marketing - Products |
The Truth Will Hurt, But Will Set You Free |
USV |
Marketing Disruptors |
How India's Bully Got Bullied |
USV |
Marketing Disruptors |
The Talking Asterisk |
USV |
Seasonal Marketing |
Shoes For Your Hands |
Campus Activewear |
Business-To-Business |
The Undie Army |
Nobel Hygiene |
Youth Marketing |
Shoes For Your Hands |
Campus Activewear |
Leo Burnett Mumbai bagged 5 shortlists:
Category |
Campaign |
Brand |
Beauty & Wellness |
Keep Girls In School |
Procter & Gamble Hygiene And Health Care |
Food |
Inspiring Parents To Be Playful |
Mondelēz India Foods |
Healthcare |
India Breaks Up With Their Chemists |
Pharmeasy |
New Product Or Service – Line Extension |
Eliminating Offline Gold Dependency |
PhonePe |
Positive Change: Social Good – Brands - Products |
Keep Girls In School |
Procter & Gamble Hygiene And Health Care |
Lowe Lintas secured 1 shortlist.
Category |
Campaign |
Brand |
Multi-Market Products |
H Is For Handwashing |
Unilever |
McCann New Delhi bagged 1 shortlist.
Category |
Campaign |
Brand |
Sustained Success - Products |
Creating India's Coffee Generation Nestlé India |
McCann New Delhi |
This year’s shortlists come from 11 territories across the Asia Pacific. At the top of the leader board are Australia and India, with 28 finalists each, followed by New Zealand with 13 finalists, Singapore with 8 finalists and Philippines with 6 finalists. At the forefront of the agency networks is Ogilvy with 28 finalists. Leading the pack for the client networks in a three-way tie are Grab, Mondelez and Procter & Gamble with 9 finalists each.
Effie Asia Pacific is announced that 107 finalists have emerged following two rounds of judging. With pandemic restrictions progressively easing across the region and Singapore’s borders having reopened since March this year, judges were able to fly in to participate in the final round of judging in-person.
The final round judging was led by Awards Chairwoman Nicole McMillan of Carlton & United Breweries and the eight Heads of Jury – Akira Mitsumasu of Japan Airlines; Dhiren Amin of NTUC Income; Fern Canning of Edelman; Jane Lin-Baden of Publicis Groupe; Karl Cluck of TikTok; May Ling Chan of KFC Malaysia; Siew Ting Foo of HP, and Vishnu Mohan of DEPT. The 110 judges who deliberated over the cases delivered the verdict through their scores, which were submitted confidentially.
Commenting on this year’s competition, 2022 Awards Chairwoman Nicole McMillan said, “I truly appreciate all 215 of our judges who have dedicated their time to evaluate the entries in accordance with the rigorous standards that the Effies is known for. This year, we were able to further increase the number of panels – with fewer entries being seen at each panel, the jury had more time to assess and discuss the merits of each case. Across the board, we are seeing more diversity in terms of entries received – from non-traditional markets such as Indonesia and Vietnam, as well as submissions from independent agencies and clients. I’m pleased that some of these entries have also made it to the finalist list, and I can’t wait to reveal the full results at the Awards Ceremony.”
The APAC Effie Awards is one of the industry’s most distinguished accolades for marketing effectiveness.
The full list of finalists can be accessed here, and the winners will be recognised at the awards ceremony to be held in September.