Indian sweets and snacks maker Haldiram Snacks has on-boarded Divya Batra as its Head of Marketing.
With over 15 years of experience in strategic planning, brand building, digital marketing, e-commerce, consumer insights and innovation. Batra will focus on scaling up marketing efforts and launching new categories at Haldiram in her new role.
Batra was previously with McCormick India as National Marketing Manager, where she successfully launched Kohinoor Premium Basmati Rice, Kohinoor Spices, Kohinoor Ready to Eat and Kohinoor Ready to Cook Foods across all sales channels in India.
She started her career as Events and Marketing Manager with Narang Group and worked on iconic brands like Evian, Perrier, Russian Standard Vodka, Orangina, Illy coffee and Lindt chocolates.
“I am excited to start this new journey in my career. I am glad to be able to bring over 15 years of experience in strategising, planning, executing new product launches with consumer insights and driving up sales through online and offline brand campaigns, in store activations and consumer engagement programmes. Haldiram is a heritage brand in the F&B industry, and I am thrilled to lead its marketing strategy and operations,” Batra said.
Batra has done executive certifications from IIM Bangalore, Indian School of Business, Hyderabad and studied at Periyar University, National Institute of Event Management and Hindu College, Delhi University.