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Gozoop Group bags the social media & online reputation management mandate for XYXX

The independent marketing group will be responsible for enhancing the creative communication and social listening capabilities of the brand on digital platforms

Gozoop Group has bagged the social media and online reputation management mandate for the men’s comfort wear and innerwear brand - XYXX.

The sustainability conscious brand is focused on elevating its digital presence across markets. 

As part of the mandate, Gozoop Group will be handling the brand’s social media management duties as well as online reputation, and customer support management. The team is responsible for building communities and recognition for the brand through social media with impactful creative assets. 

Sonal Rai, Chief Marketing Officer, XYXX Apparels, said, “We believe that a brand's communication strategy and digital initiatives need to share a common vision and voice across all platforms. Trusting Gozoop Group’s expertise, approach and experience in the digital world, we are ecstatic to have them as our digital agency.”

Samrat Bedi, CEO-India, Gozoop Group, said, “We are delighted to be partnering with a very collaborative and encouraging client on this fast-growing comfort wear brand. XYXX’s brand ambitions are exciting and challenging — just the kind of mandate that we love taking up at Gozoop.”

Currently XYXX is motivating people to be true to themselves and follow their own instincts through the #PlayYourWay campaign leveraged on digital media featuring Indian Cricketer KL Rahul. The agency has amplified the communication to a larger audience through the brand’s social media platforms.

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