Glance, the AI-driven lock-screen platform, recently concluded Glance Live Fest (GLF) – a festival of live, interactive content.
With Glance’s scale, and presence on the lock screen of major Android smartphone brands, the three-day festival recorded close to 20 million unique users, as per the platform.
The platforms also said that the users watched over one hundred live streams from major celebrities and creators across categories such as entertainment, gaming, commerce, sports, music and more, directly on their smartphone lock screen.
As per the platform, users showed massive love for Glance’s interactive features, leading to over eight million interactions within 72 hours. For the first time ever, users got the chance to click virtual selfies with their favourite celebrities and creators during GLF. They were also able to see themselves go live on lock screens across the country through virtual billboards. Glance empowered users to shape the narratives of live streams alongside their favorite celebrities and creators as well through AMAs, comments, live polls, reactions and more.
Some key highlights were:
Glance’s lock screen discovery enabled creators and major celebs alike to reach users at scale
With its presence on lock screens, Glance aims to solve a major challenge of content discovery that most platforms face. Users tend to miss live content while it takes place, with live shows on social apps seeing an average of 20,000 – 30,000 viewers.
Typically, only mega live events by hugely popular celebrities gain traction. Being on the front page of devices, Glance has enabled not just big celebrities but also artists and creators across the board to reach users at scale.
Rohan Choudhary, Vice-President and General Manager of Glance Lock Feed, said, “Glance is aiming to build the world’s largest ecosystem for Live on the screen zero of devices, whether it is the lock screen on smartphones, or the home screen of smart TVs. We believe that Live, interactive content is the future, and through GLF, we gave the world a preview of a 24/7 Live internet. The love that GLF has received from users as well as brands, creators, and celebrities reinforce our vision of this live internet.”
Some of GLF’s hits:
GLF took place between June 3 to June 5, besides Glance, it was also available on Roposo – Glance's entertainment commerce platform, and on Glance TV.