EFL Global has partnered with Centrick Marketing Solutions, to amplify its presence and spark conversations about the brand.
Centrick will manage the entire research and integrated 360-degree communication mandate, including media solutions.
A global supply chain solutions player, EFL provides air freight, ocean freight, warehousing and other solutions to the international shipping community.
Rooso Ramachandran – CEO at EFL India, said, “Centrick’s proven four-step process, "Listen, Learn, Create and Communicate," when working with clients and the impact this approach has had in building brands, convinced us to partner with them for EFL India’s future business strategy. Their understanding of the business and thereafter, crafting deliveries based on data, gives us the confidence that they will deliver on the goals we have set out to achieve. We look forward to a mutually beneficial partnership with Centrick.”
Roy Menezes - Partner and Chief Creative Officer at Centrick, said, “We are proud just as much as we are humbled to win such a huge mandate from EFL Global. We hope to put out some hard-working campaigns that are worthy of all the hard work that goes into the logistics sector.”