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Durex India congratulates Alia-Ranbir with a 'Channa Mereya' twist

This is, however, not the first time Durex has done it. The condom brand's 'Channa Mereya' saga with Alia and Ranbir actually began with the couple's wedding

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Durex India congratulates Alia-Ranbir with a 'Channa Mereya' twist

Durex India did something out of the box to congratulate Alia Bhatt and Ranbir Kapoor on their pregnancy announcement. Taking to its social media handles, the condom brand congratulated the Bollywood couple in a quirky way.

Durex used one of the famous songs from a Ranbir Kapoor movie, ‘Channa Mereya’ and added a twist to it.

“The JOMO is real. Congratulations Alia & Ranbir,” the tweet read. It also had an image attached to it, and the image revealed a funny and what some may call an apt take on the song- “#RanbirAlia “Mehfil mein teri… hum toh clearly nahi the", hinting at the obvious.

The news of Alia Bhatt’s pregnancy news has taken the internet by storm and has created much excitement among fans. Alia Bhatt on June 27 took to her Instagram to share the news of her pregnancy where she wrote “Our baby… coming soon." She also shared a photo from the ultrasound test, showing Ranbir by her side.

Fans also loved the quirky response by Durex, the reply to this post started filling up with comments like ‘Marketing no.1’, ‘Moment Marketing at its best’ and “whoever handles the social media of Durex is such a creative person. Their posts every time are hilarious”.

Although this is not the first time Durex have done such a thing. Even the ‘Channa Mereya’ saga with Alia and Ranbir actually began with the couple's wedding. "Hello, Ranbir and Alia'' “Mehfil mein teri, hum na rahein jo, FUN toh nahi hai.”

Not only Durex, but popular pizza brand Dominos also wished the couple in a unique way by giving away a discount coupon offer. Taking to Instagram, Dominos congratulated the couple and offered a discount coupon for all viewers. “A big congrats to the couple, we wanna celebrate something too now, here is code Babyralia for 50% off,” its post read.

Info@BestMediaInfo.com

Durex India Alia-Ranbir Channa Mereya twist
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