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Digitas India becomes digital AOR for Okaya

The agency will manage the entire digital marketing mandate including communications, media, performance marketing, and technology

Okaya, the player in the battery manufacturing industry, has appointed Digitas India, the marketing and technology services brand from Publicis Groupe, as its digital agency of record.

Digitas India won the mandate after a multi-agency pitch and will manage the entire digital marketing mandate including communications, media, performance marketing, and technology.

The account will be managed by the New Delhi office of Digitas India.

Arush Gupta, Director of Okaya Power Group, said, "Okaya has big ambitions in the energy storage solutions space and has plans of expanding portfolio in the lithium and solar battery range in the near future. Okaya found the right fit in Digitas India as the partner to enhance the brand image and in reaching out to the masses. We look forward to benefiting from their experience and expertise and hope to see the best coming out of this partnership.”

Sonia Khurana, Chief Operating Officer of Digitas India, said, “We share Okaya's vision and are excited at the partnership. Our focus will be on using our connected marketing proposition to deliver enhanced brand and consumer experience through the funnel.”

Digitas India will focus on delivering real, measurable business outcomes for Okaya through cutting-edge digital marketing services.

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