The Kanpur-based Hindi daily Dainik Jagran-Inext has launched its newest multimedia campaign connecting with the people of the Hindi heartland which relates to their daily experiences.
The campaign ‘Kam Mein Zyada Ki Zid’ recognises a person’s hunger for demanding more with the limited resources they have. In less time they want to learn more. Within limited resources, they aim to do more, within limited investment they desire more and so on.
Alok Sanwal, COO, Dainik Jagran-Inext, said, “The thought was inspired by the people of Hindi Heartland who are ambitious, aspiring, and know exactly what they want. They haven’t let the impediments hamper their drive, be it limitations of resources. We thought of the campaign which builds a strong connect with every individual and relates to them from their personal life experiences”.
Shailesh Gupta, Director, Jagran Prakashan, added, “Every day we see ‘Kam Me Zyada Ki Zid’ being practised by the people around us. Govind Jaiswal's journey of becoming IAS despite his father being a rickshaw puller showcases his ‘Kam Me Zyada Ki Zid’. Arunima Sinha, climbed Mount Everest in 2013 and became the world's first female amputee to climb Mount Everest. We are surrounded by many such inspiring people and designed a campaign that could showcase all their efforts and zeal”.
The publication said that with its campaign ‘Kam Me Zyada Ki Zid’ Dainik Jagran has also transformed itself and has become more content-centric for its readers, more solution-centric and better value for money for its trade partners and agencies.
This 360-degree campaign will be promoted across print, radio, outdoor and digital platforms, along with on-ground activities in malls, RWAs and other locations.
This year Dainik Jagran-inext has bagged multiple awards on a global platform for their unique and innovative campaigns. Dainik Jagran-inext has been recognized by WAN-IFRA and Media ABBY for Xcuse Me! Where is My Toilet, Breaking News & Bhari Basta.
Recently the brand is recognized by INMA the world's leading provider of global best practices for news media companies. The daily was awarded 2nd place in category Best Community Service campaign for Xcuse Me! Where is My Toilet and 3rd Place in Best Use of an Event to Build a News Brand for Covid Warrior Awards.