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Ceat pays tribute to fathers through its #OneManManyRoles campaign

Being launched on the occasion of Father’s Day, the film highlights the many different hats that are donned, both literally and figuratively, by the caring father of a young daughter

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On the occasion of Father's Day, Ceat has launched the #OneManManyRoles campaign to celebrate the various roles fathers play to ensure their child is always safe. 

The film highlights the many different hats that are donned, both literally and figuratively, by the caring father of a young daughter. There are several father-daughter moments shown in the film – whether it is the father chauffeuring her as she continues her shopping spree and anxiously waiting outside to pick her up from a late-night party, or being a sleuthing father who is curious to know her date’s name.

He’s the one exhorting her to work harder when she falls short in a competition, or sharing the joy of her success, and is simply being there for her at every step

Arnab Banerjee, COO of Ceat, said, “Father’s Day was an appropriate occasion for us to laud the many roles that a father plays to provide the support that his children need. We, at Ceat, are dedicated to playing our own role for our customers in making sure that our tyres provide the same level of confidence that a dedicated and caring father inspires in his children.”

Ashish Tambe, Executive Creative Director, Kinnect, said, “If the role of a father in a child’s life had to be expressed in two words, it would simply be - Being There. And often, this ‘being there’ is just assumed by default.  We’ve shed light on the diverse roles that fathers play to make sure they are always there for us. The film then connects how brand ‘Ceat’ plays a key role to facilitate Dads in ensuring safety, as they juggle these roles."

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