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Cannes Lions 2022: Incredible India picks 4th Grand Prix, 5 Gold on Day-4

Dentsu Creative India's "Unfiltered History Tour" becomes world's only campaign to win three Grand Prix this year

Dentsu Creative team led by Ajay Gahlaut receiving 3rd Grand Prix on Thursday

Dentsu Creative India is on a winning spree at Cannes Lions 2022. The agency has won its third Grand Prix for Vice Media’s campaign ‘The Unfiltered History Tour’ in the Social & Influencer category.

Commenting on its Grand Prix hat-rick, Amit Wadhwa, CEO India, Dentsu Creative, said, “And it’s a Hat-trick. 3 Grand Prix in 4 Days!! I still have to come to terms with this. Not a single day here can be equated to another. Each day has been unique. And thriving. Today, we add yet another Grand Prix, 1 Silver and 1 Bronze to our wins. And yet again, kudos to each and every one of our present and ex-teammates for the dedication, brilliance, and excellence that they have put in and into this journey to get us here. This belongs to them. All of them. We have 1 day more to go and we are getting a bit greedy now!"

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, added, “Here we are almost towards the end of this Grand Festival, and we win a THIRD Grand Prix today along with a Silver and Bronze. We are definitely writing history here. I am extremely proud of how we have fared so far. And there’s still a day to go. We’re not done yet!”

Along with the fourth Grand Prix, India also brought home five Gold Lions on day 4 of the Cannes Lions Festival of Creativity.

FCB India secured three Gold Lions for "Chatpat" and "Nominate Me Selfie" campaigns in the Media, Social & Influencer and Direct categories.

Speaking on the momentous wins, Rohit Ohri,  Chairman & CEO, FCB Group India, said, “These wins are testimony to our great partnership with Kinnect in India. Creative collaboration at its very best. I'm also grateful to FCB Chicago for helping us hone our campaign. #Chatpat is a breakthrough idea for garnering corporate funding for NGOs. What I'm truly delighted about is that SOS Children's Villages met their corporate funding objectives through this campaign." 

“While I understand the power of celebrity culture, I have resented the economics of it. This campaign uses a 10-year-old from the streets who teaches the truly rich how to give. This must be the only donation campaign in the world that gives you something even before you give them a cent,” adds Swati Bhattacharya, Creative Chairperson, FCB India. 

“Today is ‘the day’ we achieve our 5-year-old goal on Kinnect’s ‘Dream Board’ of winning a Cannes Lion, and everyone is thrilled as we bring the pride home. I am super proud of all #Kinnectors and how far we have come together in making this dream come true —looking forward to many more magnificent years for us at Kinnect. It has also been a great partnership with FCB. This win is a testament to the growing partnership and the extraordinary work we look to bring to the table together,” said Rohan Mehta, CEO of Kinnect.

Ogilvy India bagged two Gold Lions for "Shahrukh Khan - My Ad" campaign for Cadbury Celebrations in the Direct and Creative Data categories. The campaign was co-created along with Wavemaker India. 

Altogether, India bagged one Grand Prix, five Gold, five Silver and eight Bronze on Day 4 of the Cannes Lions Festival of Creativity.

Social & Influencer

While Dentsu Creative brought home a Grand Prix and a Silver in this category for “The Unfiltered History Tour” campaign, FCB India grabbed a Gold, one Silver, two Bronze Lions in this category.

FCB India and Kinnect got a Gold, one Silver and one Bronze for “Chatpat” campaign created for SOS Children’s Village India campaign.

FCB India got a Bronze Lion for “Unbox Me” campaign created UNAIDS.

Media

In this category, India has earned one Gold, three Silver and one Bronze Lions.

FCB India along with Kinnect has bagged a Gold and Silver Lion for SOS Children’s Village India’s "Chatpat" campaign.

FCB India also won a Silver for TOI’s "Nominate Me Selfie" campaign.

Ogilvy has got a Silver Lion for the "Perk Disclaimers" campaign created for Cadbury Perk.

P&G Ariel’s "See Equal #ShareTheLoad" campaign by BBDO India garnered a Bronze in this category. 

Direct

Along with a Gold for the "Shahrukh Khan - My Ad" campaign, Ogilvy won a Bronze too for the same campaign in this category.

FCB bagged a Gold for the "Nominate Me Selfie" campaign for TOI in this category. The agency also won a Bronze for ‘Chatpat’ campaign.

Creative Data

Ogilvy India bagged a Gold for the "Shahrukh Khan - My Ad" campaign in this category. 

PR

Dentsu Creative has got a Bronze for "The Unfiltered History Tour" campaign in this category.

FCB India garnered two Bronze Lions for Unaids’ "Unbox Me" campaign.

Cannes Lions also announced the winners of its newly introduced category Creative B2B, which had no shortlists from India.

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