Cannes Lions 2022: Dentsu Creative India and VMLY&R bring home two Grand Prix on day 1

Dentsu Creative India and VMLY&R have made India proud on day 1 of the Cannes Lions Awards 2022 by winning a Grand Prix each.

Dentsu Creative has won a Grand Prix for ‘The Unfiltered History Tour’ done for Vice Media in the Radio and Audio category.

Along with winning a Grand Prix, Dentsu Creative India has bagged one Silver and two bronze in the category, yet again for ‘The Unfiltered History Tour’ campaign.

Dentsu Creative was the only agency from India that had secured shortlists in this category. The agency had seven shortlists in the radio category.

Amit Wadhwa, CEO India, Dentsu Creative, said, “This is a humongous win. A Grand Prix, 1 Silver and 2 Bronze on Day 1 itself indeed make for a perfect fairytale. The Unfiltered History Tour has won several laurels in the past but this one gets us positioned at the very top in terms of creativity. Kudos to each one from our army of artistic folks, both ex and current, who have invested their blood and sweat to build the masterpiece. This victory completely belongs to you and it deserves to be cherished for times to come.”

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, “Winning four metals, including the coveted Grand Prix, on the first day at Cannes is a fantastic feeling. We have great hopes for this campaign and I’m sure it will win a few more metals by the end of the Cannes Lions. Meanwhile, we’re enjoying the feeling!”

Case study - Dentsu Creative’s ‘The Unfiltered History Tour’ campaign for Vice Media

VMLY&R has bagged the Grand Prix for the ‘The Killer Pack’ campaign created for Maxx Flash in the Health and Wellness category.

Team VMLY&R receiving the Grand Prix

The good news for VMLY&R doesn’t get over with just a Grand Prix on day 1. The agency has also bagged a silver for Unipad’s ‘Adeli’ campaign in the Health and Wellness category. It is also a big win for VMLY&R from the Indian perspective because India had sent the maximum number of entries (92) in this category, making the competition really tough.

On winning the Grand Prix, Mukund Olety, Chief Creative Officer, VMLY&R India, said, “This is a fantastic start for us at VMLY&R and I want to thank the entire team for this amazing achievement. We are truly humbled. It feels great when a good idea gets its due recognition and gets celebrated - this will only push us to do bigger and better.”

“This innovative idea from VMLY&R brings our brand purpose to life. Maxx Flash believes in creating affordable and effective solutions to eradicate mosquito-related diseases. I am extremely happy with the impact of this solution, and I am thrilled to see it recognised with such a high honour at Cannes Lions,” said Amit Srivastav, Director, Maxx Flash.

In Health and Wellness, Leo Burnett has won a Silver Lion in the same category for the campaign ‘Missing Chapter’ done for P&G’s Whisper.

Altogether, India had five shortlists in this category.

The Killer Pack campaign by VMLY&R for Maxx Flash:

Leo Burnett’s ‘The Missing Chapter’ campaign for Whisper India:

VMLY&R’s ‘Adeli’ campaign for Unipads:

While Cannes also announced the winners in the pharma, outdoor and print and publishing categories, there were no shortlists from India for the same. Health Grand Prix for Good Good was also announced on day 1.

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