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Cannes Lions 2022: Dentsu Creative creates history; becomes only Indian agency to bag 2 Grand Prix in a year

It is for the first time in history that India has won three Grand Prix in one season of the Cannes Lions

Dentsu Creative team led by Ajay Gahlaut receiving 2nd Grand Prix on Wednesday

India has created history by winning three Grand Prix in one season of Cannes Lions. Also, it is for the first time that an Indian agency has won two Grand Prix in a single year at Cannes Lions.

Dentsu Creative India has brought this glory to India at Cannes Lions 2022. The agency has won its second Grand Prix this year in the Brand Experience and Activations category for Vice Media’s ‘The Unfiltered History Tour’ campaign.

All this, on just the third day of Cannes Lions 2022. There are two more days to go.

Brand Experience & Activations

Along with winning its second Grand Prix at Cannes Lions this year, Dentsu Creative also bagged a Silver Lion for ‘The Unfiltered History Tour’ campaign.

Amit Wadhwa, CEO India, Dentsu Creative said, “It is our Day 3 at Cannes and we are on top of the world to win yet another Grand Prix and Silver Lion. It is indeed blissful to take back 2 Grand Prix in addition to the many metals. It has been a mind-blowing experience so far. While we party harder for this one, I am in awe of the level of global creativity and innovation displayed at the festival. We are totally looking forward to witnessing more innovation ahead and expecting many more wins. Fingers Crossed!”

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, “Today, we have made history with another tremendous victory. A Grand Prix and Silver!! Kudos to the entire team for the massive win. I am enthralled with the mark ‘The Unfiltered History Tour’ campaign and everyone behind it has left. My heartiest congratulations to all of them. It's time to celebrate while we wait to increase the number of our wins.”

Ogilvy India has got a Silver Lion for Cadbury Celebrations’ ‘Shahrukh Khan - My Ad’ campaign.

FCB India along with FCB Chicago has fetched a Silver for ‘Nominate Me Selfie’ campaign created for Times of India.

While there were 71 entries sent, there were 10 shortlists in this category. 

Creative Commerce

In this category, India has brought home two Gold Lions. One Gold is won by VMLY&R India for Unilever’s ‘Smart Fill’ campaign and the other won was earned by McCann Worldgroup India for ‘Shagun Ka Lifafa’ campaign created for Ujjivan Small Finance Bank.

Commenting on the Gold win, Prasoon Joshi, CEO of McCann World Group India & APAC Chairman, said, “We are proud of the work done for Ujjivan Small Finance  Bank (Shagun ka Lifafa). When an idea is born from authentic culture and finds a meaningful role in people's lives, it's bound to have a positive impact. Our team led by Ashish Chakravarty along with Sambit Mohanty and our McCann India team made this idea come to life and resonate. An acknowledgement at Cannes of work well done, is fantastic.”

Mukund Olety, Chief Creative Officer, VMLY&R India, “This is turning out to be a fantastic Cannes for us. It feels more amazing when different pieces of work from different teams start picking up. A great testament to the creative culture we are building at VMLY&R. I am of course lucky to be working with such a passionate and talented bunch of people.”

14 entries were sent and four got shortlisted in this category.

Mobile

Dentsu Creative India has got a Silver Lion for ‘The Unfiltered History Tour’ campaign in the Mobile category.

There were four shortlists in this category. India had sent 19 entries for this one.

Innovation

VMLY&R India has won a Silver Lion for Maxx Flash’s ‘The Killer Pack’ campaign.

Creative Business Transformation

For India, only VMLY&R could get a Bronze for Unilever’s ‘Smart Fill’ campaign.

The only shortlist in this category was VMLY&R. Eight entries were sent in this category.

Creative Effectiveness

DDB Mudra is the only winner from India in this category. The agency won a Bronze for “Stayfree Project Free Period” campaign created for J&J’s Stayfree.

While 20 entries were made from India, only DDB Mudra had a shortlist in this category.

Cannes Lions Festival of Creativity also announced winners in the Creative Strategy category, but there was no shortlist from India in this category.

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